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Join Investors Capital — Marketing Tools

Business Development

Being independent does not mean you have to be alone. Investors Capital understands what it takes to be successful in this business. We provide proactive, business-consulting services to help you maximize your potential. Our experienced team of consultants will work with you to develop a strategy that takes advantage of the full spectrum of services we make available. You can draw on the knowledge and expertise of our team to help you with all aspects of managing your business. For example, we provide the following tools to help you succeed:

Personalized Seminar Coaching
Regional Seminars and Workshops
Educational and Training Programs
Collaborative Mentor Program
Personalized Business Plan Development
East and West Coast National Meetings

Marketing Assistance

One of the biggest challenges many financial services representatives face is how to market their practice. What tools are available? Which ones should be used? What is the most effective way to use them? How to get started? At Investors Capital, we offer a full range of marketing materials and consultative support to help you launch your business, including:

Cutting-edge Lead Generation Programs
Direct Marketing Programs
Pre-approved Seminars
Pre-approved Print Advertisements
Recruiting Materials and Support
Business Planning Guidance
Corporate Stationery
Investors Capital Email Address
Personalized Website

Additionally, if you would like support in developing your own corporate identity, we have relationships with a number of marketing firms that can help you create your own corporate materials.

Representative Newsletter

A newsletter is a way to provide you with a source of practical market information, and remind you of the products and services that Investors Capital representatives offer.

“The Capitalist” is a ten-page newsletter, available on a monthly basis. Written internally by members of Investors Capital’s Home Office staff, The Capitalist keeps representatives abreast of news from all of the departments, including new products and services, upcoming meetings, compliance updates, CE reminders, licensing requirements, Investors Capital Advisory Services, and much more. The Capitalist is available each month on the Investors Capital Representative website in PDF format.

Free Personalized Home Page

Every Investors Capital representative can request a free personal homepage. An Investors Capital personal homepage will include your photo, basic contact information, a 50-word bio and a link to your website (if you have one).

Free Email Through Investors Capital

Every representative is assigned an investorscapital.com email address. Any representative who has an investorscapital.com email address can view and manage their email at mail.investorscapital.com

Investors Capital Stationery

Investors Capital letterhead, envelopes and business cards are available to all representatives. This program was developed to save you time and money. All products are printed on the same high-quality paper that is used at the Home Office. The stationery order form can be found on the representatives area of the website under Compliance / Forms and Applications / Investors Capital Supply Order Form.

Investors Capital Signs

Attractive, lightweight signs are available to hang in your office. The signs, featuring the Investors Capital logo with the words “Member FINRA/SIPC” underneath, have a brushed gold surface with black lettering. Each sign measures 8" x 16" and is easily mountable on any wall with two-sided tape. The cost is $35, and signs can be ordered through the Home Office.

Direct Client Interaction

Seminars provide benefits to both representatives and clients. The client has the opportunity to learn about new financial opportunities, while the representative is able to meet qualified prospects and develop a list of prospective clients.

Compliance-approved seminars are available to help get you started in your seminar marketing program. There are several seminars to choose from, covering a variety of financial topics. These seminars can be downloaded from the representatives area of the website, under Advertising Resources.

Recruiting Pieces

Investors Capital has a variety of compliance-approved recruiting flyers that can be used to expand your business when you are looking to recruit new representatives. Professional advertisements can be personalized and are available in PDF format.

Press Releases

Press releases are an effective way to promote your business and gain visibility within your community. To officially announce your new affiliation with Investors Capital, we will send out an initial press release to your local newspaper. Since press releases are generally a free source of promotion, representatives should use these whenever there is important information or achievements to share with the community.
Possible ideas for press releases include:

Passing an examination (Series 7, 24, insurance exam, etc.)
Address or contact information changes
Winning awards
Adding a new representative or employee
Sponsoring a community event
Announcing upcoming seminars
Attending prominent conferences

When preparing your own press release, it is important for representatives to follow the guidelines outlined in the Advertising Compliance section of this manual.

Media Advertising

Print advertising is an effective tool to promote your business, products and services. Advertising in local newspapers and community publications aids in branding your business and keeps your name in front of the community and local media. Investors Capital’s marketing department will work with you to develop ideas and content for print advertisements.

Direct Mail

Direct mail is the foundation of many representatives’ marketing plans. Direct mail flyers and postcards are an effective way to keep in front of clients. Utilize direct mail to invite clients or prospects to upcoming seminars, or to promote a specific product. Postcards are a good direct marketing tool to send out as an offer to call or send more information to prospective clients.

Corporate brochures are also a useful medium for direct mail. Investors Capital has an informative brochure available for representatives’ use. This high-quality piece is ideal to have when meeting with prospective clients, this brochure is available through the Home Office and/or the website.

Trade Shows

Community events offer an important opportunity for representatives to meet face-to-face with prospective clients, create a professional public image for the business, and provide an opportunity to explain the products and services that are offered.